● Customer reviews
Google Business Profile
Free Google tool that lets businesses manage their presence on Google Search and Maps, including collecting and managing customer reviews.
Full definition
Google My Business, rebranded as Google Business Profile in 2022, is the official interface through which a business controls its listing in the Google ecosystem. It centralizes information visible on Google Search and Google Maps: address, opening hours, phone number, photos, services offered and, most importantly, customer reviews.
For an e-commerce business, the Google Business Profile listing is a lever for local visibility and online reputation. The displayed rating, calculated from all reviews received, directly influences positioning in the Google Local Pack (the first 3 local results displayed). The higher the volume of recent reviews, the more the listing is favored by the algorithm.
Actively managing a Google Business Profile listing means responding to all reviews received, keeping information up to date and regularly publishing news or offers. All of these signals contribute to improving the local relevance of the listing and generating qualified traffic to your website or physical establishment.
Concrete example
A sporting goods distributor, present both online and in-store, optimizes its Google Business Profile with quality photos, up-to-date hours and systematic responses to reviews. In 6 months, its rating rises from 3.8 to 4.6 stars thanks to an automated collection campaign. Its listing moves to first position in the Local Pack for local queries.
A pure e-commerce player can also benefit from a Google Business Profile without a physical store, by using the "Service area" mode. Its customer reviews then appear on Google and build trust among buyers who search for the company or its products online.
With Review Collect
Review Collect natively integrates Google Business Profile as a review distribution channel. After each collection, positive reviews are directed to Google to enrich the listing and improve local positioning. The platform enables reaching ×30 reviews in 30 days, a pace sufficient to influence Google's algorithm.
Review Collect also manages Google review responses with an AI that replies to 100% of reviews in under 60 seconds. This responsiveness is a positive signal for Google and strengthens the credibility of the listing for potential customers. The combination of high review volume and fast responses optimizes the listing's overall performance.
